This free, eye-catching text-based ad offers Internet advertisers:
- CPC (cost-per-click) savings
- the ability to embed up to 5,000 words of expandable ad text that the Internet user can interact with, and
- dozens of colorful and graphical customization options to create a distinctive-looking text ad.
To see how easy it is to create and customize a rich media text ad, or to view a sample Textpandable, visit www.textpandable.com.
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The Textpandable is powered by the snap2eyes Rich Media Ad Factory™ (or RMAF™) Platform — a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF Platform enables advertisers to choose from a range of sophisticated online ad templates such as the Textpandable and then tailor them with the advertiser’s unique ad campaign content. Once an ad template has been tailored and finalized, the user receives it in the Macromedia® Flash® File Format (SWF), along with a deployment guide.
Click here for more details on the RMAF Platform.
The Textpandable empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. To create a text ad based on the Textpandable ad template, advertisers require no knowledge of any rich media authoring tools, HTML coding, or other programming languages, and need not download any software components or create any graphics, photos, or other visual resources.
To create a Textpandable, advertisers simply enter their ad copy and specify their size, design and color preferences from among the many options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option.
The Textpandable ad template is available in several standard IAB ad unit sizes and shapes, including 250x250 IMU squares, 160x600 IMU skyscrapers, and 300x600 IMU half page ads. Advertisers can also choose a non-standard size by selecting "Custom IMU."
Unlike conventional text ads that have a plain and often dull appearance, the Textpandable looks and feels like a colorful and dynamic rich media ad.
Advertisers can select the color of up to 45 different graphical components of the Textpandable ad template, including the color of various lines, buttons, backgrounds, and sections.
The Textpandable ad template also lets users tailor nearly 60 non-color settings, such as font style, animation, background patterns, text alignment, and total expanding text areas. The Textpandable thus offers advertisers a virtually endless array of creative possibilities with which to differentiate their brand or message, while still maintaining a clean and elegant overall ad look.
More advanced users also have the ability to enter HTML and thereby further increase their creative choices.
A text ad based on the Textpandable ad template is inherently interactive because it offers the Internet user a mini-browsing experience within the ad itself – but without the user having to wait for any data to download. Internet users viewing the ad can actively decide when and what additional information will be displayed in the ad space, rather than passively waiting for the information to be presented by the ad itself.
Despite its graceful and spacious appearance, the Textpandable ad template can contain up to five expandable text areas, and each such area can hold up to 8,096 characters – about 1,000 words of ad copy per expandable text area (or a total of 5,000 words of ad copy per Textpandable, if all five expandable text areas are used).
This unique and powerful feature makes it possible to embed – in a single online ad – a wide variety of information-packed content by or about the advertiser, including full company press releases; sample editorial content; press coverage about the advertiser, its offerings, or any related topics; political campaign platforms; relevant industry reports or articles; in-depth product or service information; or any other detailed text. The ability to incorporate lengthier bodies of expandable text is especially useful for news and information sites, ezines, blogs, and other content sites that want to tempt Internet users with a longer and more enticing sample of their editorial content.
Because the Textpandable can hold much more information than conventional text-based ads, the ad template leads to smarter click decisions by the Internet user and thereby better optimizes the CPC (cost per click) pricing model for advertisers. Smarter user clicks not only lower CPC expenses for the advertiser, but also decrease frustration and wasted time for the Internet user. By contrast, ads that offer insufficient information often waste the time of the Internet user who must click on the ad to get redirected to a campaign page or web site, only to discover that the ad promotes nothing of interest to the Internet user, while needlessly increasing the advertiser’s CPC costs.
Within the space limitations of the ad unit selected, the advertiser can decide how much ad copy will appear initially (without any text expansion by the Internet user).
Some advertisers may prefer to display as much as possible to ensure that certain information is communicated even if the Internet user chooses not to expand any portion of the ad. Other advertisers may prefer to keep most of the ad text initially hidden, in order to create an even cleaner, minimalist look, or to prompt curious Internet users to interact with the Textpandable for the additional information embedded within the ad.
By revealing ad text only when the Internet user selects it, online advertisers can also more effectively incorporate humor and surprises that unfold in stages.
The lightweight size of the Textpandable (under 40KB) makes the template IAB compliant and widely deployable. Thus, the multi-purpose Textpandable can be placed anywhere, from the most basic website in need of some visual variation or animation, to the largest ad network or portal, where brand competition and differentiation present a constant challenge.