The multi-banner capability of Tristitials can be powerfully exploited as a standard, single advertiser ad format used in display advertising.
The Tristitial offers Internet marketers a new kind of affordable, multi-banner ad format that displays three different images from the same campaign in the same single ad space, using a new and eye-catching rich media ad that naturally dominates display advertising.
A multi-banner Tristitial simply rules the web page where it appears, if the competing advertisers on that page are using only conventional or static display advertising. Why? Because one static banner is no match against three animated banners. An animated multi-banner ad will always catch and hold the viewer's attention more quickly and effectively than an immobile single banner.
A multi-banner ad also empowers an Internet marketer to accomplish three important objectives in a single online ad: brand messaging, company or product information, and special promotions or discounts. The multi-banner feature of the Tristitial is especially helpful to Internet marketers whenever an online campaign involves several product images, humor in stages, and/or surprises that require a brief pause between multiple messages.
When a single advertiser opts to design a Tristitial that will not be shared with other Internet marketers, the advertiser enjoys complete and exclusive control over the creation of the Tristitial. The Rich Media Ad Factory™ (or "RMAF™") Platform makes it easy for such advertiser to tailor the following customizable properties (within any parameters set by the publisher or ad network distributing the Tristitial):
- the ad unit size and animation speed of the Tristitial,
- the number of tiles comprising each banner,
- the gap between the tiles,
- the width and height of the tiles,
- the display time for each of the advertiser's three banners appearing in the Tristitial,
- the orientation of the tiles (i.e., whether the tile lines leading to a transition from one banner to the next are vertical or horizontal),
- the exact names of the click-through and click-target tags supported by the ad serving platform to be used (typically, the names are clickTAG and clickTARGET), and
- after how many animation cycles (if at all) to include a pause/stop button that enables the Internet user to stop the Tristitial animation.
The Tristitial, like every other rich media ad template customized by the RMAF Platform, will have its own customization user interface that is similar to that of other ad templates. To view a sample RMAF customization interface, without registering to become an RMAF user, visit www.textpandable.com.
The Tristitial is compatible with Macromedia® Flash® Player version 6r65 or higher.
The intrinsic file size of a Tristitial is 20KB, and each banner can be up to 12KB large for the leaderboard ad unit (468x60 IMU), for a total maximum file size of 56KB. With other ad units each banner can be up to 20KB, for a total maximum file size of up to 80KB. Although RMAF users can create Tristitials that are compatible with IAB guidelines (by using banners with smaller file sizes), a typical Tristitial is NOT compatible with the IAB guidelines for rich media ads of the same dimensions. Therefore, advertisers should consult with their publishers or ad networks to ensure that a typical Tristitial would still be acceptable.