The Rich Media Ad Factory Platform – An Overview
The Rich Media Ad Factory™ (or RMAF™) Platform is a proprietary technology that:
- provides online advertisers and creative agencies with the ability to create, customize, preview, and deliver (in deployment-ready form) a variety of sophisticated rich media ads based on animated templates,
- empowers web publishers and ad networks to create and offer Tristitials™ and other types of multi-advertiser ad formats, and
- enables advertising agencies, creative agencies, and freelance designers to share content with and create ads on behalf of their advertising clients.
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Customizable Rich Media Ads for Every Business
Thanks to the RMAF (pronounced "R-MAF") Platform, advertising agencies and businesses of every size can now significantly enhance online campaigns without investing the time and money required to produce the variety of visually sophisticated effects provided by the RMAF Platform and the snap2eyes inventory of customizable rich media ad templates. The RMAF Platform literally makes "Rich Media, A Customized Click Away™" by empowering advertisers to incorporate their campaign content into eye-catching, animated ads with minimal effort or expense.
Multi-Advertiser Ads for Publishers and Ad Networks
The RMAF Platform also makes it easy for web publishers and ad networks to create Tristitials and other multi-advertiser ads that combine the campaign content of diverse online advertisers in a shared ad space. A multi-advertiser ad such as the Tristitial exploits the power of shared ad space and substantially increases the CPM ad revenue of the publisher or ad network while significantly lowering the CPM costs of any participating advertisers. Thus, the RMAF Platform effectively empowers web publishers and ad networks to add a new and highly profitable rich media ad format to their menu of online advertising offerings. With the user-friendly RMAF Platform, even non-technical employees of the web publisher or ad network can easily create, customize, preview, and manage Tristitials and other multi-advertiser ads. The intuitive user interface also leaves web publishers and ad networks with complete control over the wide range of settings that can alter the appearance and functionality of any Tristitial or other multi-advertiser ad they may choose to offer.
A Foundation of Robust Technologies Powers the RMAF Platform
The Rich Media Ad Factory Platform is based on Microsoft® .NET Framework, Macromedia® Flash® Platform, and snap2eyes proprietary technologies †.
snap2eyes designed its Rich Media Ad Factory Platform as a robust, scalable, and versatile tool whose stock of skinnable rich media ad templates can be easily expanded, making the RMAF Platform a valuable resource for the Internet marketing community. The high-level code and the graphic resource editing underlying the rich media ad templates enable advertisers to benefit from striking visual effects such as animation, coordinated color variation, and soft transitioning between different image and text screens. Online advertisements that exhibit such advanced visual qualities normally require far more intensive programming than most rich media ads, but the RMAF Platform makes them affordable and available to small and medium-sized businesses (SMBs).
RMAF Platform templates are designed to take into account CPU consumption, memory utilization, end-product file size, tracking capabilities, and other technical deployment requirements of web publishers and ad-serving networks. Such design considerations ensure that the RMAF templates are as effective and widely usable as possible. In short, the RMAF Platform completely addresses all of the technical complexities associated with rich media ads, making high-quality rich media ads easily accessible to small businesses with no advertising or technical expertise.
Non-Technical, User-Friendly Interface Creates Rich Media Ads Easily and Instantly
The RMAF Platform requires no knowledge of any rich media authoring tools, computer programming, or Flash technology and does not require any pre-installed software components. Thus, the user-friendly RMAF Platform enables advertising professionals to focus their efforts on creative branding, rather than on complex coding, while still producing SWF products that are fully compatible with Macromedia® Flash® Player 6 or higher. An advertiser enjoys the power to create sophisticated rich media ads immediately upon becoming an RMAF user.
The RMAF user interface includes an intuitive Rich Internet Application (RIA) that facilitates the ad customization process with integrated help tips and a WYSIWYG preview that reflects the user's ad customization choices in real-time. Such features further empower small businesses with no advertising or technical expertise to easily create affordable and tailored rich media ads out of animated templates.
For an instant sample of the RMAF customization interface, without registering to become an RMAF user, visit www.textpandable.com.
Ad Creation as Easy as: Uploading, Clicking, and Customizing
To create a customized rich media ad using the RMAF Platform, an RMAF user:
- logs in to the user's secure RMAF Platform account, accessible from the snap2eyes website;
- chooses from a selection of online ad templates that offer different themes, aesthetic designs, and interactive properties as the starting point for the final ad to be created and customized;
- specifies various settings that determine:
- the appearance of the customized rich media ad (such as ad unit size and colors),
- the speed and sequence of any animation or other presentation, and
- the interactivity of the rich media ad, such as the mechanism that activates or changes the rich media ad (e.g., a mouse action versus a time out);
- selects any desired add-on features such as mouse-activated ad size expansion and WAV, MP3, or other audio resource embedding;
- uploads to the RMAF Platform a GIF or JPEG of each image to be used in the customized online ad;
- previews the appearance and functionality of the customized ad in a simulation of the ad's deployment environment, which preview is served by the RMAF Platform;
- makes any necessary adjustments to any of the settings specified for the customized ad; and
- approves of the final version of the customized ad.
Once the user has approved the customized ad, the RMAF generates the final, custom designed rich media ad and sends it as an email attachment to the user, along with a deployment guide.
Online Collaboration Mechanism for Creative Agencies, Web Publishers, and Ad Networks
The RMAF Platform features an online collaboration mechanism, known as "Delegate Authority," which creates a secure, legal and operational link between two RMAF users. The Delegate Authority feature enables two RMAF users to establish an agency relationship by which one RMAF user (the "Agent") is authorized to use the RMAF Platform on behalf of the other user (the "Represented Advertiser").
The agency established by the Delegate Authority feature:
- empowers the Agent to create and revise template-based ads for the Represented Advertiser;
- enables the Represented Advertiser to share campaign content with the Agent for inclusion in any template-based ads that the Agent creates for the Represented Advertiser; and
- allows the Agent to share a preview or final copy of any customized ad created by the Agent on behalf of the Represented Advertiser.
For web publishers and ad networks creating multi-advertiser Tristitials, the Delegate Authority mechanism greatly facilitates the management of campaign content from the three different advertisers supplying the various banners for any particular Tristitial.
For more information on the online collaboration mechanism of the RMAF Platform, see the Delegate Authority.
† The technologies and business methods underlying the RMAF Platform and Tristitial are patent pending. snap2eyes, Rich Media Ad Factory, RMAF, Tristitial, Textpandable, and "Rich Media, A Customized Click Away" are trademarks of snap2eyes LLC. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.